Bowls Victoria welcomes Trentham Estate as Official Wine Partner
Bowls Victoria is proud to announce a new major partnership with Trentham Estate Winery, who have joined BV as it’s exclusive Official Wine Partner, in collaboration with distribution partner Bacchus Wine Merchant.
This strategic partnership unites one of Victoria’s most community-driven sports with a premium Australian wine producer, forging a powerful alignment grounded in shared values of quality, connection and tradition. More than a collaboration, it brings a refined, accessible wine experience into the heart of the bowls community – elevating the moments that matter across clubs, competitions and events, and enriching the social fabric that defines the sport. Seamlessly integrated and purpose-led, the partnership will enhance the way members connect, celebrate and engage, complementing the camaraderie off the green while setting a new standard for how lifestyle and sport come together.
Andrew Haug, General Manager – Commercial Operations at Bowls Victoria, said, “This partnership represents a step-change in how we connect brands with our sport and our community. Trentham Estate is not only a respected Australian wine producer, but a business that understands the importance of shared moments, local connection, and quality experiences – values that are deeply embedded in bowls.
By integrating Trentham Estate across our events, digital platforms and extensive club network, we are creating a scalable and meaningful partnership that delivers real value to our members, while setting a new benchmark for commercial collaboration in our sport.”
Travis Manks – National Sales and Export manager for Trentham Estate Winery added, “We are delighted to partner with Bowls Victoria as their Official Wine Partner. This collaboration provides a unique opportunity to connect directly with a highly engaged and community-focused audience. Bowls clubs are at the heart of local communities, and we see a natural alignment between our wines and the social experiences that define the sport.
Together with Bowls Victoria and Bacchus Wine Merchants, we look forward to delivering memorable experiences, exclusive offers, and a premium wine presence across clubs and events throughout Victoria.”
With a structured campaign approach aligned to key seasonal moments and major events, the partnership is set to deliver sustained engagement and long-term value for all parties.
This announcement signals Bowls Victoria’s continued commitment to building innovative, high-impact partnerships that strengthen the sport and enhance the experience for its members across the state.
To celebrate this partnership, Trentham Estate and Bacchus Wine Merchant are offering exclusive deals for all Bowls Victoria clubs and members, with more details to come later this month including wholesale pricing, bonuses and their popular Wine Club.
Until then, browse the selection of wines and read more about the company at trenthamestate.com.au
Bacchus Wine Merchant will also be offering exclusive incentives and special pricing for all Bowls Victoria affiliated clubs. More information coming soon 🍷
