Bowls Victoria x Discovery Parks Partnership Announcement
Discovery Parks names official Holiday Parks provider of Bowls Victoria.
New partnership with Discovery Parks is set to drive regional tourism and support bowling communities. For a limited time enjoy a 15% discount* on selected locations.
Bowls Victoria is proud to announce a new partnership with Discovery Parks, which will see Australia’s leading holiday park operators become the Official Holiday Parks Provider of Bowls Victoria. The exclusive partnership brings together two organisations united by a shared commitment to community connection, regional experiences and creating memorable moments for Australians of all ages.
Designed to deliver meaningful value for both bowlers and travellers, the partnership will connect Discovery Parks with Bowls Victoria’s extensive statewide network through a strategic program of member engagement, event integration and collaborative initiatives. Together, Bowls Victoria and Discovery Parks will work to strengthen connections between sport, travel and regional communities, inspiring members and their families to Do It All, while supporting local economies across Victoria and Australia.
The partnership aligns with key travel periods throughout the year, including major bowls events, school holidays and regional competitions, creating opportunities to enhance the experience of players, supporters and visitors alike. By combining BV’s passionate and highly engaged membership base with Discovery Parks extensive network of holiday destinations, the partnership aims to encourage greater participation in bowls tourism and further showcase the unique experiences available throughout regional Australia.
Andrew Haug, General Manager Commercial Operations at Bowls Victoria, said; “Bowls is one of Australia’s most community-driven sports, bringing people together across generations and connecting metropolitan and regional communities every day. Our partnership with Discovery Parks is a natural fit because it aligns with how our members live, travel and experience the sport. Whether competing at major events, supporting family and friends, or planning a well-earned holiday, our members are passionate travellers. Discovery Parks provides high-quality accommodation experiences in many of the destinations where bowls thrives, creating genuine value for our community while supporting regional tourism and local economies. This partnership goes beyond brand visibility. It’s about creating meaningful experiences, making travel more accessible for our members and strengthening the connection between sport, community and regional Australia.”
Sophie Abnett, General Manager of Discovery Parks Marketing, said of the partnership; “Discovery Parks is excited to partner with Bowls Victoria and connect with one of Australia’s most engaged and community-focused sporting audiences. As Australia’s largest network of owned and operated parks and resorts, we’re located across many of the same regions where bowls events are played and celebrated – meaning this partnership creates a unique opportunity to support member travel and encourage exploration of regional communities.
We look forward to working with Bowls Victoria to inspire new travel experiences and create lasting value for members and their families.”
*Terms & Conditions apply. See website for full details
