Effective marketing and communication can attract new members and retain existing members at your club with the more people who know about your club, the more opportunities that might come your club’s way.
Reading this Marketing & Promoting Your Sports Club resource is a good start before writing your Clubs Marketing Plan (also see example Kingborough bowls Club Marketing Plan).
Bowls Australia Local Legends Wanted
Bowls Australia (BA) has a fantastic national marketing campaign, entitled Local Legends Wanted, aimed at increasing participation in the sport and improving club health by calling on individuals to join their local bowls club.