Innovation with Energy – Bowls Victoria partners with IWE

by Team BV

Bowls Victoria is delighted to announce 3-year partnership with leading Australian LED designer and manufacturer IWE Group.

For over 25 years, Australian-owned and operated IWE Group has proven itself as a leader in the competitive energy sector, earned through service, technical support and product excellence. With experience across a variety of applications from tennis courts, cricket ovals and equestrian arenas; to bowls clubs, football fields and soccer pitches, IWE Group’s industry leading service and support is available to members to ensure that the best possible outcome for your club lighting projects is achieved.

As an innovative LED designer and manufacturer, IWE Group specialises in concept to completion of outdoor sports complex LED lighting, Australia-wide. Designed and built tough for Australian conditions, IWE’s products are rigorously tested and carry market leading warranties.

With a dedicated R&D team, IWE Group is at the forefront of technology and application developments within the industry, allowing new products to be confidently introduced to the market, supported by extensive testing and analysis carried out by the IWE team.

As leaders in high performance outdoor LED illumination, IWE offer:

•             Bespoke customer service
•             Manufacture of LED lighting (to new or existing installations)
•             Lighting designs free of charge

Sports LED lighting for our next generation of sports stars – supplied by professionals with bowls club expertise.

BV General Manager Commercial Operations, Andrew Haug, is thrilled with the partnership stating, “it’s exceptionally pleasing to enter into a partnership with such a well-recognised, industry leader, committed to driving and increasing industry standards, all while maintaining the highest possible service values. We welcome IWE into our fold of corporate partners here at Bowls Victoria and look forward to working with the team over the coming years, in an endeavour and ongoing pursuit to support our clubs”.

IWE’s Victorian State Manager, Jamie Benson, said of the partnership, “with the strain that business and sport have seen across Australia recently, it is important that partnerships such as the Bowls Victoria and IWE Group partnership exist. Bowls clubs have often been seen as cornerstones of communities across Australia and I believe that bowls will continue to play an important part in the future of our communities, as we return to our lives with a new appreciation for being active and social”. 

Benson further stated, “as a 100% Australian-owned and operated business, this is extremely important to all of us at IWE Group. We look forward to getting out there and meeting as many clubs as possible over the coming 3 years, to help support the next phase of bowls in Victoria, having a bowl with you when we can and upgrading some of the lighting along the way”.

Welcome aboard IWE! Need more information? Visit