Bowls Victoria partners with Henselite

by Team BV

Manufacturing bowls in Melbourne since 1918, Henselite is a name already well-known to all members of the Victorian bowls community. From humble beginnings, the company grew to become the sport’s number one brand of bowls and accessories worldwide, under the stewardship of the Hensell family. Having recently changed hands and now under the leadership of new owners, the Paterson Family, the Henselite team is eager to build on this history and take it forward in an exciting, dynamic new era.

“We are extremely excited about this new partnership with Bowls Victoria, the first of its kind that we’ve entered into since taking over the company earlier this year”, said CEO Thomas Paterson.

“Henselite has a proud, 100-year history of supporting the sport of bowls, both on and off the green. We want to continue that, and see more players taking up the game, and more clubs growing and thriving. We share Bowls Victoria’s vision for the growth and success of this great sport in our home state. We are proud to be supporting Bowls Victoria and their members, and look forward to a long and fruitful relationship.”

In forming this new partnership we’re incredibly pleased to announce that Henselite is now the major and naming rights sponsor of the Vic Open. A major event on the bowls calendar, and only a few months away, this event will greatly benefit from having the support of such a wonderful partner in Henselite, and we couldn’t think of a more fitting partnership.

“We’re thrilled to partner with Henselite, a name synonymous with Bowls. With our organisation and theirs having a similarly long and successful history, I can’t wait to see what we can do together”, said Bowls Victoria CEO, Tony Sherwill. “There’s no bigger name in bowls manufacturing. It’s a brand that comes with an enormous amount of trust, and we’re proud to be associated with it. With Ian and Thomas on board, we couldn’t be more excited about the future.”

Registrations for the HENSELITE VIC OPEN will be opening soon!