Bowls Victoria team up with VicHealth to drive ‘This Girl Can’
Bowls Victoria has teamed up with VicHealth as part of its This Girl Can – Victoria campaign, which has launched throughout the state to encourage Victorian women to get active. Bowls Victoria has teamed up with VicHealth as part of its This Girl Can – Victoria campaign, which has launched throughout the state to encourage Victorian women to get active.
Bowls has been selected as a sports option within the campaign and presents an opportunity for clubs to help increase female participation.
Bowls Victoria’s Bowling with Babies program is a feature of the This Girl Can – Victoria campaign. Developed for new and expecting mums, a family-friendly club environment coupled with the low-impact sport of bowls has been perfect for new mums. It also allows a social outlet for mums to get out of the house and link in with other mums, all while enjoying a gentle game of bowls and a coffee.
A VicHealth study of 2000 women showed three in five are not sufficiently active, and one in five does no physical activity in a typical week. Over half of Victorian women worry about being judged while exercising and for over 40 per cent the feeling of embarrassment or intimidation is so strong it stops them from taking part in sport or exercise.
Bowls offers a unique proposition to female participants due to being a sport with few boundaries when it comes to participation. It’s a low impact and non-contact sport suitable for varying levels of physical abilities and cultures, and it’s a game that can be enjoyed at any stage in life, both socially or competitively, in a range of environments.
VicHealth is promoting This Girl Can – Victoria in partnership with a range of organisations and community groups across the state, including Bowls Victoria, and we’re encouraging members to think about their female participation offerings at their club.
This campaign builds on a range of measures being implemented by the state government, Sport and Recreation Victoria and the Office for Women in Sport and Recreation, to help level the playing field for women and girls across all sports.
If you would like further information about how your club can get involved in this female participation initiative, please contact: