Bowls Victoria has a new look

by Team BV

Bowls Victoria has a new look

As part of Bowls Australia’s National Rebranding Program, Bowls Victoria has adopted a new logo effective from March 2018.

We join Bowls Australia and five other States and Territories who have already adopted the new logo, featuring a consistent look which ties all brands within the sport together.

Victorian bowlers will not be impacted by the decision to introduce a new Bowls Victoria logo.

It is important to note there is no need for bowlers to replace their current uniform, and bowlers may use what they have for as long as they need.

Bowls Australia has deemed the National Merchandising Program logo, known to Pennant-level and above bowlers nationwide because of the stipulation that it appears on competition clothing, will not be affected by the rebrand of Bowls Australia’s corporate logo and the changes to State level logos. Players can continue purchasing and wearing attire featuring the NMP “A” logo.

Also, please note all current stock within Bowls Victoria that carries the new logo will be used until exhausted. Therefore, there is no added cost to be borne by members for the change of logos.

The Bowls Victoria rebrand will be phased in starting from March 2018.

You will notice immediate changes on our website, in our electronic communications such as our fortnightly e-newsletter to members Heads Up, and on our social media channels.

Changes to signage, trophies, medals and State uniforms will be made gradually and as needed.

Still got a question? You’ll find answers to Frequently Asked Questions about the Bowls Victoria logo change by clicking on the Find Out More button below.