Play Bowls Month – North Balwyn BC’s story

by Team BV

North Balwyn Bowls Club is one of Victoria’s shining lights when it comes to attracting and growing membership.
So for such a progressive club, the decision to be part of Play Bowls Month was an easy one.

“It’s all about membership. We’ve had a targeted membership drive running for the last two years, and we’ve grown our membership by about 50 through that,” North Balwyn’s Play Bowls Month organiser Simon Spurgeon said.
“In our bowls club, we lose about 25 members each year through age, infirmity or what have you. So you have to replace that number each year just to stand still.

“Our target is 5% growth in bowling membership each year net. It’s a big ask, but that’s what we’re aiming at.
“Being part of Play Bowls Month means we can tie what we’re doing into something central, and take advantage of Bowls Victoria advertising what we’re doing to a wider audience.”
North Balwyn is running its 2016 Come and Try Day on Sunday, November 6.
It’s one of more than 50 events already listed on the Play Bowls Month calendar around Victoria.
Bowls Victoria is urging all our affiliated clubs who want to attract new members to sign up for Play Bowls Month – a brand new initiative to help attract new people to our great sport.
Clubs are being urged to run events during Play Bowls Month to get people out on the green.
This could mean clubs running Come & Try Days, starting their Barefoot Bowls program for the year, or running some other kind of event to get people active through bowls, like Jack Attack.

Bowls Victoria is building a calendar of Play Bowls Month events featuring all those clubs in Victoria running Come & Try Days.
So we need clubs to register their event with us to ensure they get the full benefits of their club being included as part of Play Bowls Month.
You’ll find a full list of all 50 Play Bowls Month events listed on our central calendar here
Get your club involved with Play Bowls Month throughout October 2016 here
Find out the strategies North Balwyn uses to boost – and keep – its membership here
Play Bowls Month is a free initiative for clubs affiliated with Bowls Victoria. It’s proudly supported by VicHealth and our charity partner MOVE Muscle, Bone and Joint Health.